PPluckly
Comparison

Substack vs Thinkific

Side-by-side comparison of Substack and Thinkific.

Tool
Substack

Newsletter publishing and monetization in one place

Thinkific

Build and sell online courses without technical headaches

Starting price
Free
63/mo
Founded
Pricing model
freemium
subscription
Free option
Free tier
Paid only

What they are

Substack

Substack is a publishing platform where writers host email newsletters and charge subscribers a recurring fee. Independent journalists, essayists, and niche experts use it to build direct audiences without relying on ad revenue. The platform handles payments, delivery, and a basic website automatically. Substack takes a 10% cut of paid subscription revenue on top of stripe fees, which becomes a real cost as an audience grows.

Thinkific

Thinkific is a hosted course platform where creators build, market, and sell online courses, membership sites, and digital communities. It suits independent educators, coaches, and small teams who want a dedicated course home without stitching together separate tools. The course builder is straightforward, though the platform's customization ceiling is lower than fully self-hosted alternatives, and transaction fees disappear only on paid plans.

Choose
Substack

if you need hosting and monetization. It has a usable free tier to start with.

  • +Free to start with no upfront cost
  • +Built-in payment processing removes the need for a separate tool
  • +Readers can comment and respond, creating light community features
Choose
Thinkific

if you need hosting and monetization. Starts at 63/mo.

  • +No transaction fees on paid plans
  • +Unlimited courses and students on most tiers
  • +Built-in community and membership features

Which to choose

Substack and Thinkific both cover hosting, monetization, so this is a real either-or for some teams. The right pick depends on which one's wider feature set and pricing fit how you work.

Read the full reviews for Substack and Thinkific.

Pricing checked 3 Jun 2026.