Pluckly
Comparison

Substack vs ConvertKit

Side-by-side comparison of Substack and ConvertKit for content creators.

Tool
Substack

Newsletter publishing and monetization in one place

ConvertKit

Email and audience tools built for creators.

Starting price
Free
From $9/mo
Founded
2013
Pricing model
freemium
freemium
Free option
Free tier
Free tier

What they are

Substack

Substack is a publishing platform where writers host email newsletters and charge subscribers a recurring fee. Independent journalists, essayists, and niche experts use it to build direct audiences without relying on ad revenue. The platform handles payments, delivery, and a basic website automatically. Substack takes a 10% cut of paid subscription revenue on top of stripe fees, which becomes a real cost as an audience grows.

ConvertKit

Newsletter platform with landing pages, automated email sequences, paid newsletters, and a creator marketplace. Strong choice for selling digital products to a subscriber base. Now rebranded as Kit.

Which to choose

Full editorial comparison coming soon. For now, check the side-by-side data above and read the individual reviews for Substack and ConvertKit.