Metricool vs Buffer
Side-by-side comparison of Metricool and Buffer.
Schedule, analyze, and report social media in one place
Schedule social posts across every major platform
What they are
Metricool
Metricool is a social media management platform that covers scheduling, analytics, and competitor tracking across major networks including Instagram, TikTok, YouTube, LinkedIn, and Pinterest. Freelancers, agencies, and small business owners use it to plan content and pull client reports without juggling multiple tools. The free plan is genuinely usable, though it caps brand connections and historical data depth.
Buffer
Buffer is a social media scheduling tool that lets creators and small teams queue posts for Instagram, X, LinkedIn, Facebook, TikTok, and more from a single dashboard. It suits solo creators, freelancers, and small businesses who want a straightforward publishing workflow without a steep learning curve. The analytics cover the basics but stop short of the depth that larger teams or agencies typically need.
if you need scheduling and analytics. It has a usable free tier to start with.
- +Free plan covers one brand with real scheduling and analytics
- +Unified dashboard spans more networks than most competitors at this price
- +Auto-best-time scheduling based on your own audience data
if you need scheduling. It has a usable free tier to start with.
- +Free plan supports 3 channels with 10 scheduled posts each
- +Clean, minimal interface with a short onboarding curve
- +Paid plans start at $5 per channel/month (when billed annually)
Which to choose
Metricool and Buffer both cover scheduling, so this is a real either-or for some teams. The right pick depends on which one's wider feature set and pricing fit how you work.
Read the full reviews for Metricool and Buffer.
Pricing checked 2 Jun 2026.