PPluckly
Comparison

Metricool vs Beehiiv

Side-by-side comparison of Metricool and Beehiiv.

Tool
Metricool

Schedule, analyze, and report social media in one place

Beehiiv

Newsletter platform built for creator monetization.

Starting price
20/mo
43/mo
Founded
2015
2021
Pricing model
freemium
freemium
Free option
Free tier
Free tier

What they are

Metricool

Metricool is a social media management platform that covers scheduling, analytics, and competitor tracking across major networks including Instagram, TikTok, YouTube, LinkedIn, and Pinterest. Freelancers, agencies, and small business owners use it to plan content and pull client reports without juggling multiple tools. The free plan is genuinely usable, though it caps brand connections and historical data depth.

Beehiiv

Beehiiv is a newsletter platform designed specifically for independent writers and media operators who want to grow, monetize, and analyze their email audience without juggling multiple tools. It includes a built-in ad network, paid subscription tiers, referral programs, and detailed subscriber analytics in one place. The free plan is genuinely useful, though meaningful monetization and advanced analytics require a paid tier.

Choose
Metricool

if you need scheduling and analytics. It has a usable free tier to start with.

  • +Free plan covers one brand with real scheduling and analytics
  • +Unified dashboard spans more networks than most competitors at this price
  • +Auto-best-time scheduling based on your own audience data
Choose
Beehiiv

if you need analytics and monetization. It has a usable free tier to start with.

  • +Built-in ad network connects newsletters to sponsors without outreach
  • +Native paid subscriptions keep revenue inside the platform
  • +Referral program is configured without third-party tools

Which to choose

Metricool and Beehiiv both cover analytics, so this is a real either-or for some teams. The right pick depends on which one's wider feature set and pricing fit how you work.

Read the full reviews for Metricool and Beehiiv.

Pricing checked 2 Jun 2026.