Memberful vs Metricool
Side-by-side comparison of Memberful and Metricool.
Sell memberships directly from your own site
Schedule, analyze, and report social media in one place
What they are
Memberful
Memberful is a membership platform that lets creators sell paid subscriptions, gated content, and newsletters without moving their audience to a third-party hub. It integrates tightly with WordPress and connects to Stripe for payments, so creators keep their brand and their customer relationships. The flat monthly fee plus a small transaction cut makes costs predictable, though high-volume creators should do the math carefully.
Metricool
Metricool is a social media management platform that covers scheduling, analytics, and competitor tracking across major networks including Instagram, TikTok, YouTube, LinkedIn, and Pinterest. Freelancers, agencies, and small business owners use it to plan content and pull client reports without juggling multiple tools. The free plan is genuinely usable, though it caps brand connections and historical data depth.
if you need monetization and email marketing. It has a usable free tier to start with.
- +Payments go directly through your own Stripe account, so you own the relationship
- +Strong WordPress integration for gating posts and pages natively
- +Supports multiple membership tiers, gift memberships, and free trials
if you need scheduling and analytics. It has a usable free tier to start with.
- +Free plan covers one brand with real scheduling and analytics
- +Unified dashboard spans more networks than most competitors at this price
- +Auto-best-time scheduling based on your own audience data
Which to choose
Memberful and Metricool solve different problems, so most people would not choose between them directly. The comparison below helps if you are weighing where to spend budget, or deciding whether you need both.
Read the full reviews for Memberful and Metricool.
Pricing checked 3 Jun 2026.