Memberful vs Kajabi
Side-by-side comparison of Memberful and Kajabi.
Sell memberships directly from your own site
All-in-one platform for selling knowledge online
What they are
Memberful
Memberful is a membership platform that lets creators sell paid subscriptions, gated content, and newsletters without moving their audience to a third-party hub. It integrates tightly with WordPress and connects to Stripe for payments, so creators keep their brand and their customer relationships. The flat monthly fee plus a small transaction cut makes costs predictable, though high-volume creators should do the math carefully.
Kajabi
Kajabi is an all-in-one platform where creators build and sell online courses, membership sites, coaching programs, and digital products. It combines a website builder, email marketing, checkout, and basic analytics under one subscription. Solo creators and small teams use it to avoid stitching together multiple tools. The trade-off is that each individual feature tends to be shallower than a dedicated specialist tool.
if you need monetization and email marketing. It has a usable free tier to start with.
- +Payments go directly through your own Stripe account, so you own the relationship
- +Strong WordPress integration for gating posts and pages natively
- +Supports multiple membership tiers, gift memberships, and free trials
if you need course platforms and email marketing. Starts at 72/mo.
- +Single subscription replaces course platform, email tool, and basic website builder
- +Built-in affiliate program management
- +Checkout and payment processing included out of the box
Which to choose
Memberful and Kajabi both cover email marketing, so this is a real either-or for some teams. The right pick depends on which one's wider feature set and pricing fit how you work.
Read the full reviews for Memberful and Kajabi.
Pricing checked 3 Jun 2026.