Mailchimp vs Snappa
Side-by-side comparison of Mailchimp and Snappa.
Email marketing platform built for growing audiences
Fast graphics tool built for social media creators
What they are
Mailchimp
Mailchimp is an email marketing and automation platform used by independent creators, small businesses, and e-commerce brands to build subscriber lists, send campaigns, and track engagement. It offers drag-and-drop email builders, audience segmentation, and basic landing pages. The platform is mature and well-documented, though its pricing scales quickly once your list grows beyond a few hundred contacts.
Snappa
Snappa is a browser-based graphic design tool aimed at marketers, bloggers, and content creators who need social media images, thumbnails, and ad graphics without a design background. It offers preset canvas sizes, a stock photo library, and a template collection covering most common formats. The editor is simpler than Canva, which suits users who want fewer decisions, but that simplicity also means less flexibility for complex layouts.
if you need email marketing. Starts at 13/mo.
- +Extensive template library covers most creator use cases out of the box
- +Audience segmentation lets you target specific subscriber groups
- +Built-in analytics show open rates, click rates, and revenue attribution
if you need thumbnails and visuals. It has a usable free tier to start with.
- +Preset canvas sizes for every major social platform save setup time
- +Built-in stock photo library removes the need for a separate image subscription
- +Clean, minimal interface with a short learning curve
Which to choose
Mailchimp and Snappa solve different problems, so most people would not choose between them directly. The comparison below helps if you are weighing where to spend budget, or deciding whether you need both.
Read the full reviews for Mailchimp and Snappa.
Pricing checked 8 Jun 2026.