Mailchimp vs Publer
Side-by-side comparison of Mailchimp and Publer.
Email marketing platform built for growing audiences
Schedule and analyze social posts from one place
What they are
Mailchimp
Mailchimp is an email marketing and automation platform used by independent creators, small businesses, and e-commerce brands to build subscriber lists, send campaigns, and track engagement. It offers drag-and-drop email builders, audience segmentation, and basic landing pages. The platform is mature and well-documented, though its pricing scales quickly once your list grows beyond a few hundred contacts.
Publer
Publer is a social media scheduling tool that covers publishing, analytics, and AI-assisted caption writing across platforms including Instagram, TikTok, LinkedIn, and Pinterest. It suits solo creators, agencies, and small teams who manage multiple accounts. The free plan is genuinely usable but limits the number of connected accounts, and the pricing climbs noticeably once you add team members or workspaces.
if you need email marketing. Starts at 13/mo.
- +Extensive template library covers most creator use cases out of the box
- +Audience segmentation lets you target specific subscriber groups
- +Built-in analytics show open rates, click rates, and revenue attribution
if you need scheduling. It has a usable free tier to start with.
- +Free plan supports up to 3 social accounts (except X) with no time limit
- +Covers a wide range of platforms including TikTok and Pinterest
- +Built-in AI caption and hashtag suggestions reduce drafting time
Which to choose
Mailchimp and Publer solve different problems, so most people would not choose between them directly. The comparison below helps if you are weighing where to spend budget, or deciding whether you need both.
Read the full reviews for Mailchimp and Publer.
Pricing checked 8 Jun 2026.