Mailchimp vs Flodesk
Side-by-side comparison of Mailchimp and Flodesk.
Email marketing platform built for growing audiences
Flat-rate email marketing built for visual creators
What they are
Mailchimp
Mailchimp is an email marketing and automation platform used by independent creators, small businesses, and e-commerce brands to build subscriber lists, send campaigns, and track engagement. It offers drag-and-drop email builders, audience segmentation, and basic landing pages. The platform is mature and well-documented, though its pricing scales quickly once your list grows beyond a few hundred contacts.
Flodesk
Flodesk is an email marketing platform focused on design-first newsletters and automated workflows. It attracts independent creators, photographers, and small-business owners who prioritize aesthetics over deep segmentation. The flat monthly rate has been abandoned, pricing is now subscriber-based and scales with list size ($19 is the starting price at 1,000 subs) so the price scales as the list grows. The trade-off is a thinner feature set compared to platforms like Klaviyo or ActiveCampaign.
if you need email marketing. Starts at 13/mo.
- +Extensive template library covers most creator use cases out of the box
- +Audience segmentation lets you target specific subscriber groups
- +Built-in analytics show open rates, click rates, and revenue attribution
if you need monetization and email marketing. It has a usable free tier to start with.
- +Free option available to try before you buy
- +Template designs are polished and require minimal editing to look professional
- +Drag-and-drop editor is quick to learn for non-technical users
Which to choose
Mailchimp and Flodesk both cover email marketing, so this is a real either-or for some teams. The right pick depends on which one's wider feature set and pricing fit how you work.
Read the full reviews for Mailchimp and Flodesk.
Pricing checked 8 Jun 2026.