Mailchimp vs Beehiiv
Side-by-side comparison of Mailchimp and Beehiiv.
Email marketing platform built for growing audiences
Newsletter platform built for creator monetization.
What they are
Mailchimp
Mailchimp is an email marketing and automation platform used by independent creators, small businesses, and e-commerce brands to build subscriber lists, send campaigns, and track engagement. It offers drag-and-drop email builders, audience segmentation, and basic landing pages. The platform is mature and well-documented, though its pricing scales quickly once your list grows beyond a few hundred contacts.
Beehiiv
Beehiiv is a newsletter platform designed specifically for independent writers and media operators who want to grow, monetize, and analyze their email audience without juggling multiple tools. It includes a built-in ad network, paid subscription tiers, referral programs, and detailed subscriber analytics in one place. The free plan is genuinely useful, though meaningful monetization and advanced analytics require a paid tier.
if you need email marketing. Starts at 13/mo.
- +Extensive template library covers most creator use cases out of the box
- +Audience segmentation lets you target specific subscriber groups
- +Built-in analytics show open rates, click rates, and revenue attribution
if you need analytics and monetization. It has a usable free tier to start with.
- +Built-in ad network connects newsletters to sponsors without outreach
- +Native paid subscriptions keep revenue inside the platform
- +Referral program is configured without third-party tools
Which to choose
Mailchimp and Beehiiv both cover email marketing, so this is a real either-or for some teams. The right pick depends on which one's wider feature set and pricing fit how you work.
Read the full reviews for Mailchimp and Beehiiv.
Pricing checked 8 Jun 2026.