PPluckly
Comparison

Loom vs Ghost

Side-by-side comparison of Loom and Ghost.

Tool
Loom

Record and share video messages without a meeting

Ghost

Open-source publishing platform built for serious creators

Starting price
18/mo
15/mo
Founded
Pricing model
freemium
freemium
Free option
Free tier
Free tier

What they are

Loom

Loom is a video messaging tool that lets creators, teams, and educators record their screen, camera, or both and instantly share a link. It is widely used for async communication, product walkthroughs, and feedback on creative work. The free tier is genuinely usable, though video length limits and storage caps push most active users toward a paid plan fairly quickly.

Ghost

Ghost is an independent publishing platform that combines a CMS, email newsletter tool, and membership system in one place. It is used by independent writers, journalists, and media companies who want to own their audience without relying on third-party platforms. The open-source core can be self-hosted for free, while Ghost Pro handles hosting at a monthly fee. The tradeoff is that it is more opinionated than WordPress and has a steeper learning curve for non-technical users.

Choose
Loom

if you need transcription and hosting. It has a usable free tier to start with.

  • +Recording and sharing takes seconds with no file export step
  • +Auto-generated transcripts make videos searchable
  • +Viewer reactions and comments are tied to specific timestamps
Choose
Ghost

if you need hosting and monetization. It has a usable free tier to start with.

  • +No platform cut on membership revenue, unlike Substack
  • +Built-in email newsletter delivery included on paid plans
  • +Clean, distraction-free editor focused on writing

Which to choose

Loom and Ghost both cover hosting, so this is a real either-or for some teams. The right pick depends on which one's wider feature set and pricing fit how you work.

Read the full reviews for Loom and Ghost.

Pricing checked 3 Jun 2026.