Kajabi vs ConvertKit
Side-by-side comparison of Kajabi and ConvertKit.
All-in-one platform for selling knowledge online
Email marketing built for online creators and writers
What they are
Kajabi
Kajabi is an all-in-one platform where creators build and sell online courses, membership sites, coaching programs, and digital products. It combines a website builder, email marketing, checkout, and basic analytics under one subscription. Solo creators and small teams use it to avoid stitching together multiple tools. The trade-off is that each individual feature tends to be shallower than a dedicated specialist tool.
ConvertKit
ConvertKit is an email marketing platform aimed at bloggers, podcasters, course creators, and independent writers who need to grow and monetize a subscriber list. It combines email broadcasts, automated sequences, landing pages, and a paid newsletter feature in one place. The interface is simpler than enterprise tools like Mailchimp or ActiveCampaign, which makes onboarding fast but limits advanced design flexibility.
if you need course platforms and email marketing. Starts at 72/mo.
- +Single subscription replaces course platform, email tool, and basic website builder
- +Built-in affiliate program management
- +Checkout and payment processing included out of the box
if you need monetization and email marketing. It has a usable free tier to start with.
- +Free plan covers up to 1,000 subscribers with core sending features
- +Visual automation builder is intuitive for non-technical users
- +Built-in paid newsletter and tip features via ConvertKit Commerce
Which to choose
Kajabi and ConvertKit both cover email marketing, so this is a real either-or for some teams. The right pick depends on which one's wider feature set and pricing fit how you work.
Read the full reviews for Kajabi and ConvertKit.
Pricing checked 2 Jun 2026.