Ghost vs Substack
Side-by-side comparison of Ghost and Substack for content creators.
Open-source publishing platform built for serious creators
Newsletter publishing and monetization in one place
What they are
Ghost
Ghost is an independent publishing platform that combines a CMS, email newsletter tool, and membership system in one place. It is used by independent writers, journalists, and media companies who want to own their audience without relying on third-party platforms. The open-source core can be self-hosted for free, while Ghost Pro handles hosting at a monthly fee. The tradeoff is that it is more opinionated than WordPress and has a steeper learning curve for non-technical users.
Substack
Substack is a publishing platform where writers host email newsletters and charge subscribers a recurring fee. Independent journalists, essayists, and niche experts use it to build direct audiences without relying on ad revenue. The platform handles payments, delivery, and a basic website automatically. Substack takes a 10% cut of paid subscription revenue on top of stripe fees, which becomes a real cost as an audience grows.
Which to choose
Full editorial comparison coming soon. For now, check the side-by-side data above and read the individual reviews for Ghost and Substack.