Ghost vs Hailuo
Side-by-side comparison of Ghost and Hailuo.
Open-source publishing platform built for serious creators
Fast AI video clips from text or images, no camera needed
What they are
Ghost
Ghost is an independent publishing platform that combines a CMS, email newsletter tool, and membership system in one place. It is used by independent writers, journalists, and media companies who want to own their audience without relying on third-party platforms. The open-source core can be self-hosted for free, while Ghost Pro handles hosting at a monthly fee. The tradeoff is that it is more opinionated than WordPress and has a steeper learning curve for non-technical users.
Hailuo
Hailuo AI, built by MiniMax, generates 1080p video clips up to 10 seconds long from text prompts or still images. Its Hailuo 2.3 model (February 2026) is notable for physics simulation accuracy, character animation, and style versatility across anime, illustration, and photorealistic output. The free tier exists but is limited to trial credits and watermarked output. Credit costs at 1080p are steep relative to what plans appear to offer on paper.
if you need hosting and monetization. It has a usable free tier to start with.
- +No platform cut on membership revenue, unlike Substack
- +Built-in email newsletter delivery included on paid plans
- +Clean, distraction-free editor focused on writing
if you need ai video. It has a usable free tier to start with.
- +Generation speed of 30 to 90 seconds per clip is among the fastest in the category
- +Ranked first for physics simulation on WorldModelBench
- +Hailuo 2.3 handles anime, illustration, ink wash, and game CG styles better than most Western competitors
Which to choose
Ghost and Hailuo solve different problems, so most people would not choose between them directly. The comparison below helps if you are weighing where to spend budget, or deciding whether you need both.
Read the full reviews for Ghost and Hailuo.
Pricing checked 3 Jun 2026.