Flux vs Recraft
Side-by-side comparison of Flux and Recraft for content creators.
State-of-the-art image generation from Black Forest Labs
Vector and raster AI image generation for brand work
What they are
Flux
Flux is a family of text-to-image models from Black Forest Labs, the team behind Stable Diffusion. It generates high-resolution, photorealistic and stylized images from text prompts, with strong prompt adherence and fine detail. Creators, designers, and developers use it via API or third-party platforms. Flux produces genuinely impressive output, but there is no native consumer app, so getting started requires some technical setup or a compatible host.
Recraft
Recraft is an AI image generation tool built specifically for designers and brand teams who need consistent visual output at scale. It generates vector illustrations, icons, and raster images from text prompts, and supports custom brand style training so outputs stay on-model. The free tier is genuinely usable, though the credit system can feel restrictive once you start iterating quickly.
Which to choose
Full editorial comparison coming soon. For now, check the side-by-side data above and read the individual reviews for Flux and Recraft.