PPluckly
Comparison

ConvertKit vs MailerLite

Side-by-side comparison of ConvertKit and MailerLite.

Tool
ConvertKit

Email marketing built for online creators and writers

MailerLite

Affordable email marketing built for growing creators

Starting price
33/mo
9/mo
Founded
2013
2010
Pricing model
freemium
freemium
Free option
Free tier
Free tier

What they are

ConvertKit

ConvertKit is an email marketing platform aimed at bloggers, podcasters, course creators, and independent writers who need to grow and monetize a subscriber list. It combines email broadcasts, automated sequences, landing pages, and a paid newsletter feature in one place. The interface is simpler than enterprise tools like Mailchimp or ActiveCampaign, which makes onboarding fast but limits advanced design flexibility.

MailerLite

MailerLite is an email marketing platform covering newsletters, automations, landing pages, and sign-up forms. It suits indie creators, small newsletters, and course sellers who want a clean interface without paying enterprise prices. The free plan covers up to 1,000 subscribers, and paid plans start around $9 per month. Deliverability is solid, though the template editor can feel limiting compared to more design-focused competitors.

Choose
ConvertKit

if you need monetization and email marketing. It has a usable free tier to start with.

  • +Free plan covers up to 1,000 subscribers with core sending features
  • +Visual automation builder is intuitive for non-technical users
  • +Built-in paid newsletter and tip features via ConvertKit Commerce
Choose
MailerLite

if you need email marketing. It has a usable free tier to start with.

  • +Generous free tier up to 500 subscribers with automation included
  • +Clean, low-friction interface that non-technical creators can navigate quickly
  • +Built-in landing page and sign-up form builder reduces need for extra tools

Which to choose

ConvertKit and MailerLite both cover email marketing, so this is a real either-or for some teams. The right pick depends on which one's wider feature set and pricing fit how you work.

Read the full reviews for ConvertKit and MailerLite.

Pricing checked 4 Jun 2026.