Canva vs Metricool
Side-by-side comparison of Canva and Metricool.
Drag-and-drop design for non-designers everywhere
Schedule, analyze, and report social media in one place
What they are
Canva
Canva is a browser-based graphic design tool that covers social media graphics, presentations, video clips, thumbnails, and more through a template-driven editor. It is used by solo creators, small teams, and marketers who need to produce visual content quickly without hiring a designer. The free tier is genuinely useful, though the most polished templates and brand-kit features sit behind the Pro paywall.
Metricool
Metricool is a social media management platform that covers scheduling, analytics, and competitor tracking across major networks including Instagram, TikTok, YouTube, LinkedIn, and Pinterest. Freelancers, agencies, and small business owners use it to plan content and pull client reports without juggling multiple tools. The free plan is genuinely usable, though it caps brand connections and historical data depth.
if you need thumbnails and visuals. It has a usable free tier to start with.
- +Massive library of templates covers nearly every creator format
- +Free tier is functional enough for casual use without a time limit
- +Brand Kit keeps fonts, colors, and logos consistent across designs
if you need scheduling and analytics. It has a usable free tier to start with.
- +Free plan covers one brand with real scheduling and analytics
- +Unified dashboard spans more networks than most competitors at this price
- +Auto-best-time scheduling based on your own audience data
Which to choose
Canva and Metricool solve different problems, so most people would not choose between them directly. The comparison below helps if you are weighing where to spend budget, or deciding whether you need both.
Read the full reviews for Canva and Metricool.
Pricing checked 5 Jun 2026.