PPluckly
Comparison

Beehiiv vs Metricool

Side-by-side comparison of Beehiiv and Metricool.

Tool
Beehiiv

Newsletter platform built for creator monetization.

Metricool

Schedule, analyze, and report social media in one place

Starting price
43/mo
20/mo
Founded
2021
2015
Pricing model
freemium
freemium
Free option
Free tier
Free tier

What they are

Beehiiv

Beehiiv is a newsletter platform designed specifically for independent writers and media operators who want to grow, monetize, and analyze their email audience without juggling multiple tools. It includes a built-in ad network, paid subscription tiers, referral programs, and detailed subscriber analytics in one place. The free plan is genuinely useful, though meaningful monetization and advanced analytics require a paid tier.

Metricool

Metricool is a social media management platform that covers scheduling, analytics, and competitor tracking across major networks including Instagram, TikTok, YouTube, LinkedIn, and Pinterest. Freelancers, agencies, and small business owners use it to plan content and pull client reports without juggling multiple tools. The free plan is genuinely usable, though it caps brand connections and historical data depth.

Choose
Beehiiv

if you need analytics and monetization. It has a usable free tier to start with.

  • +Built-in ad network connects newsletters to sponsors without outreach
  • +Native paid subscriptions keep revenue inside the platform
  • +Referral program is configured without third-party tools
Choose
Metricool

if you need scheduling and analytics. It has a usable free tier to start with.

  • +Free plan covers one brand with real scheduling and analytics
  • +Unified dashboard spans more networks than most competitors at this price
  • +Auto-best-time scheduling based on your own audience data

Which to choose

Beehiiv and Metricool both cover analytics, so this is a real either-or for some teams. The right pick depends on which one's wider feature set and pricing fit how you work.

Read the full reviews for Beehiiv and Metricool.

Pricing checked 4 Jun 2026.