Adobe Firefly vs Recraft
Side-by-side comparison of Adobe Firefly and Recraft.
Adobe's generative AI image tool for creators
Vector and raster AI image generation for brand work
What they are
Adobe Firefly
Adobe Firefly is a generative AI image and design tool built into Adobe's ecosystem, letting creators produce images, text effects, and generative fills from text prompts. It targets graphic designers, marketers, and content creators already using Creative Cloud apps like Photoshop and Illustrator. Firefly's output is trained on licensed content, which reduces commercial copyright risk compared to some rivals. The standalone web app is functional, but the deepest value shows up inside existing Adobe apps.
Recraft
Recraft is an AI image generation tool built specifically for designers and brand teams who need consistent visual output at scale. It generates vector illustrations, icons, and raster images from text prompts, and supports custom brand style training so outputs stay on-model. The free tier is genuinely usable, though the credit system can feel restrictive once you start iterating quickly.
if you need ai image and ai video. Starts at 9.99/mo.
- +Trained on licensed Adobe Stock images, reducing commercial copyright exposure
- +Deeply integrated into Photoshop, Illustrator, and Express
- +Generative Fill and Generative Expand in Photoshop are genuinely useful for photo editing
if you need thumbnails and visuals and ai image. It has a usable free tier to start with.
- +One of the few AI image tools that outputs true SVG vector files
- +Brand style training keeps generated assets visually consistent
- +Free tier includes real generation credits, not just a trial
Which to choose
Adobe Firefly and Recraft both cover ai image, so this is a real either-or for some teams. The right pick depends on which one's wider feature set and pricing fit how you work.
Read the full reviews for Adobe Firefly and Recraft.
Pricing checked 7 Jun 2026.