Adobe Firefly vs Hailuo
Side-by-side comparison of Adobe Firefly and Hailuo.
Adobe's generative AI image tool for creators
Fast AI video clips from text or images, no camera needed
What they are
Adobe Firefly
Adobe Firefly is a generative AI image and design tool built into Adobe's ecosystem, letting creators produce images, text effects, and generative fills from text prompts. It targets graphic designers, marketers, and content creators already using Creative Cloud apps like Photoshop and Illustrator. Firefly's output is trained on licensed content, which reduces commercial copyright risk compared to some rivals. The standalone web app is functional, but the deepest value shows up inside existing Adobe apps.
Hailuo
Hailuo AI, built by MiniMax, generates 1080p video clips up to 10 seconds long from text prompts or still images. Its Hailuo 2.3 model (February 2026) is notable for physics simulation accuracy, character animation, and style versatility across anime, illustration, and photorealistic output. The free tier exists but is limited to trial credits and watermarked output. Credit costs at 1080p are steep relative to what plans appear to offer on paper.
if you need ai image and ai video. Starts at 9.99/mo.
- +Trained on licensed Adobe Stock images, reducing commercial copyright exposure
- +Deeply integrated into Photoshop, Illustrator, and Express
- +Generative Fill and Generative Expand in Photoshop are genuinely useful for photo editing
if you need ai video. It has a usable free tier to start with.
- +Generation speed of 30 to 90 seconds per clip is among the fastest in the category
- +Ranked first for physics simulation on WorldModelBench
- +Hailuo 2.3 handles anime, illustration, ink wash, and game CG styles better than most Western competitors
Which to choose
Adobe Firefly and Hailuo both cover ai video, so this is a real either-or for some teams. The right pick depends on which one's wider feature set and pricing fit how you work.
Read the full reviews for Adobe Firefly and Hailuo.
Pricing checked 7 Jun 2026.