Adobe Express vs Hailuo
Side-by-side comparison of Adobe Express and Hailuo.
Quick graphic design for creators without design skills
Fast AI video clips from text or images, no camera needed
What they are
Adobe Express
Adobe Express is a browser and mobile-based design tool for creating social graphics, short videos, PDFs, and branded content. It targets content creators, small business owners, and educators who need polished visuals without opening Photoshop. The free tier covers basic templates and assets, while the paid plan unlocks Adobe Stock access, premium templates, and generative AI features. The brand kit and one-click resize tools are genuinely useful for creators managing multiple platforms.
Hailuo
Hailuo AI, built by MiniMax, generates 1080p video clips up to 10 seconds long from text prompts or still images. Its Hailuo 2.3 model (February 2026) is notable for physics simulation accuracy, character animation, and style versatility across anime, illustration, and photorealistic output. The free tier exists but is limited to trial credits and watermarked output. Credit costs at 1080p are steep relative to what plans appear to offer on paper.
if you need video editing and thumbnails and visuals. It has a usable free tier to start with.
- +Large library of templates covering social, video, and document formats
- +Brand kit stores fonts, colors, and logos for consistent output
- +Generative AI image tools are included in the paid plan
if you need ai video. It has a usable free tier to start with.
- +Generation speed of 30 to 90 seconds per clip is among the fastest in the category
- +Ranked first for physics simulation on WorldModelBench
- +Hailuo 2.3 handles anime, illustration, ink wash, and game CG styles better than most Western competitors
Which to choose
Adobe Express and Hailuo solve different problems, so most people would not choose between them directly. The comparison below helps if you are weighing where to spend budget, or deciding whether you need both.
Read the full reviews for Adobe Express and Hailuo.
Pricing checked 3 Jun 2026.